Information design:
in practice, an informed theory

InformForm is an international platform for information design, which celebrates and explores both practical and theoretical experimentation within the field of design. It prides itself on showcasing relevant examples of work by students, for students. Read More

inform #5 brainstorming and mind mapping

by InformForm

InformForm workshop with information design student at Tsinghua University in Beijing

Brainstorming and mindmapping are great techniques to trigger creative thinking, generate ideas and allow concepts to develop and play an integral part in the design process.

Brainstorming and mindmapping techniques use sequences of thoughts and ideas in order to build a large variety of potential concepts. It works well in a group and can also be done alone. Alex Osborn proposed a set of principles that are still used today:

Postpone judgement of ideas
Encourage big and crazy ideas
Lots of ideas; more is more
Combine and connect ideas

Constructive individual techniques are for example free flow writing, where you write for a period of time without letting your pen leave the page and only passing judgement on completion.

Recommended texts and websites:
Graphic Design Thinking: Beyond Brainstorming by Ellen Lupton
Lateral Thinking: A Textbook of Creativity by Edward de Bono
Six Thinking Hats by Edward de Bono



Posted in Articles
February 1, 2015
300 words & 1 image

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